Sometimes the British just seems to have all the good ideas. This, in fact, is one of them. I'd even go as far as to deem it FANTASTIC:

LONDON - JULY 27: Dungeon goers wear paper bags on their heads after being assessed as 'Ugly' during the "Uglies Go Free" photocall as the popular London tourist attraction launches a special tongue-in-cheek summer offer, free admission to ugly people, at the London Dungeon on July 27, 2005 in London, England. Visitors volunteer for an interview with the "ugliness adjudicator" who compares faces with large photos of supposed ugly celebrities. Members of the public deemed ugly save the cost of entry but must wear a customised paper bag over their heads until safely inside. Anyone too hideous faces automatic disqualification, for fear of detracting from the scariness of Dungeon exhibits.

Okay...best promotional idea ever. Just imagine if someone opened up an "Uglies Go Free" club here in Los Angeles. "Dear God in heaven you're HIDEOUS!! No cover for you! You're going straight to the VIUP (Very Important Ugly Person) Room! Nicole Richie's back there chillin." Or how about an "Uglies Go Early" grocery store promotion? I don't know about you, but I tire of seeing ugly people hanging out in the produce department. It'd be hard enough just trying to open those little plastic produce bags in a vacuum. But when UGLY's all up in my face, no go man. The possibilities are endless: Ugly Person Water Slides, Ugly Person Lines At Disneyland (they get in faster than the VIP line), Extreme Butterface Makeover, etc. And the fact that some guy could be walking around London with a nametag labeling him as THE Ugliness Adjudicator is unbelievably cool. I so want that position.

This entry was posted on Wednesday, July 27, 2005 at 12:05 PM. You can skip to the end and leave a response.