russell crowe inspires publicist through a beating to make crap up...
Personally, I would have chosen "Russell Crowe Inspires Make-A-Wish Kids To Trampoline Off Of Skyscrapers To Their Eventual Deaths."*
I know it's long. But it's catchy. And who wants to read about Crowe inspiring rugby players anyway?? Unless they've started beating each other's asses on the playing field with giant 80's cellular phones, I'm not interested.
*This would be a PR stunt. There would be giant inflatable cushions at the bottom to catch their falls. Because you haven't seen funny until you've Punk'd a Make-A-Wish kid. Trust me on this.
Russell Crowe Inspires Rugby Players [AP]